The Selfridges Guide To The London Season

Make sure you're perfectly turned out with the ultimate guide to this summer's dress codes

When a sparkling calendar of summer events is on the horizon, outfit panic is never far behind. Thankfully, James Servini’s Personal Shopping Team at Selfridges is on-hand to guide you through, with tips for navigating tricky dress codes, staying cool at Wimbledon, dressing for the Frieze art crowd and more. Why not make the most of shopping for your next event with a Champagne stay at Corinthia Hotel London, and £250 savings on your Selfridges purchases?

Goodwood Revival

For her: When languishing in a glorious Sussex estate, and the name of the game is vintage fun, a relaxed, floaty dress finishing at the knee or just below will work really well. Floral prints are a fail-safe, while printed trousers in a light fabric, paired with a silk top, will give just a hint of an era gone by. You don’t have to wear a hat, but do remember to accessorize.

For him: Think vintage by adding a bow tie or cravat, then pair with some chinos or courdory trousers. A hint of print goes a long way, and can add a fun twist to this lighthearted event.

Royal Ascot

For her: Thankfully the dress code here has relaxed slightly, so jumpsuits are now permitted, as well as dresses of course. Some rules still apply:  spaghetti straps are a no-go, and keep necklines elegant. The jackpot here is a knee-length dress with wide straps (min. 1 inch). Stick to block heels to avoid sinking into the grass unless you’re in a box, and of course, a hat is a must; the more fun, colourful and extravagant the better. However, always buy the dress first, before the hat!

For him: Men are required to abide by quite strict rules here: a morning suit, jacket, top hat, waistcoat and tie in grey or black is required in the Royal Enclosure, and always remember to wear socks. Anywhere outside the Royal Enclosure a normal suit is fine – the thing to focus on here is finding a suit with a great fit.

Frieze London

For her: There are no rules – be as fashion forward and adventurous as you like. You will spend time walking so comfortable shoes or platforms are probably a good idea – anything goes and it’s a great excuse to embrace print and pattern, and be bold.

For him: Think smart casual – we are talking art so jeans and a sweater, blazer or T-shirt is fine, but London’s best dressed will be out in force so don’t be afraid of an avant-garde twist.

Wimbledon

For her: It’s summer, so embrace those rays while they last. Almost anything goes but it’s a good idea to choose comfortable stretchy fabrics, and as always with outdoor events in Britain, extra layers are advisable! Big sunglasses are such fun, and a must at Wimbledon.

For him: Lots of men choose to wear suits, however chinos with a jacket and loafers is a great Wimbledon look. Remember to wear light fabrics, and pick a bright pocket square to inject some colour. Don’t overdo it, keeping it simple and smart casual is perfect.