The headquarters of Cool Britannia, the city of London leads the way where all others can only follow. World renowned for its architectural heritage, world-class museums and cultural activities, West End theatres and Opera Houses, leading edge shopping from fashion forward designer shops and department stores to in-the-know destination hot spots, and fast becoming a foodie heaven, London is the world’s capital.
Spreading out from the heart of the City of London, where the world conducts its business, London follows the flow of the River Thames. Each corner of the compass holds a special spot; exciting developments to the East with the Olympic Village now The Queen Elizabeth Park; the rise of the Southbank with the Art’s complex and Tate Modern, the world’s most visited museum; shopping, theatre and restaurants in the West and lastly, the Royal Parks, making London the world’s greenest city. Then move North to the small trendy villages and celebrity spot in local hangouts.
Four days of city pleasures:
What better way to start your stay and get your bearings than a cruise down the River Thames. Board a boat at Embankment and take a guided tour down the river to Royal Greenwich. On the way back stop off at The Shard or end your day on the London Eye and admire the London sunset.
Embrace the cultural history of London, starting with the magnificent National Portrait Gallery then a short stroll to Piccadilly takes you to The Royal Academy of Arts. Simply cross the road to shop for fine teas and admire the liveried sales assistants at luxury department store Fortnum & Masons, before boarding a bus to the Victoria & Albert Museum, where you can relax in the music room for the regular Friday evening concert.
The iconic sights of London beckon. Don’t miss a trip to Trafalgar Square to admire Nelson’s column, and sit astride a lion. Then, stroll down Whitehall towards Big Ben, turn right and enter the hallowed ground of Westminster Abbey, and spend the afternoon in the seat of power at The Houses of Parliament.
It's simply impossible to complete a trip to London without indulging in some retail therapy. Start at the top on Sloane Street and Bond Street for designer delights, visit the magnificent department stores of Harrods, Harvey Nichols and Selfridges, follow the crowds on Oxford Street and Regent Street. Then go east to Shoreditch for cutting-edge design, vintage pieces and pop-up boutiques, and enjoy the street markets that arise at the weekends in the most unlikely of places.