Personal sustainability – the ability to thrive as an individual – is a crucial quality in modern society. We encourage individuals to fulfil their potential by aiding those in need, teaching them valuable skills, helping them believe in themselves, and encouraging them to step out into society with their heads held high. In order to achieve this, we focus on our three main points of action:
• Offering Humanitarian Aid;
• Encouraging Individual Development;
• Shaping Tomorrow’s ‘Craftsmen’.
1. OFFERING HUMANITARIAN AID
A first necessary step to enhancing personal sustainability worldwide is to accurately identify the needs of society, and reach out to those most vulnerable. On both a brand-wide and national level, the Corinthia hotels have made significant donations – whether of a monetary or material nature – to commendable causes.
The Corinthia Group has continued to support L-Istrina, a 12-hour marathon in aid of the Malta Community Chest Fund. In turn, the Malta Community Chest Fund, chaired by the President of Malta, donates to both philanthropic institutions and individuals with a variety of needs. Furthermore, we have donated generously to Dar tal-Providenza, founded in 1965 with the goal of offering a home and a family-like environment to people with disabilities who are unable to live with their families. Besides providing them with a comfortable home, Id-Dar tal-Providenza has also encouraged its residents to participate with the wider community, so as to further improve their quality of life.
The Corinthia Palace Hotel Malta and the Corinthia Hotel St. George’s Bay have been actively involved in the events organised by the Puttinu Cares Children’s Cancer Support Group. For the past three years, Santa Claus and a group of staff from the Corinthia Palace Hotel Malta have visited the Rainbow Ward of Mater Dei Hospital, bearing gifts and festive treats for the children, parents and medical staff of this oncology ward. Set up in 2002 by Dr. Victor Calvagna and Mr. Rennie Zerafa, Puttinu Cares endeavours to offer a holistic approach of care for families who have children suffering from cancer. The Corinthia Palace Hotel Malta furthermore holds a multitude of fundraising events and makes donations to a variety of causes. Alongside monetary donations, they ensure that items such as towels, curtains, mattresses, bathrobes, television sets and gym equipment are not discarded, but find a second home and provide comfort to those who need it.
Our Corinthia Hotel St. Petersburg is also notably active. Over the years, the hotel has acted as a patron of the Children’s Home № 51 of the Central District and has organised annual Christmas and graduation parties for the children. We have also donated to and actively participated in events organised by the Centre for Children with Disabilities “Fortune", the Social and Rehabilitation Centere for Minors (Foundling Hospital), and the charity organisation "Pilgrim", which supports the disadvantaged residents of St. Petersburg. For the past three years, the hotel has been a partner of the SOS Children's Village in Pushkin. During Christmas 2012, a big Christmas tree was set up in the lobby, decorated with over 50 angels, crafted by the children in the SOS Children’s Village and the famous St. Petersburg designer Asya Kogel. Guests were invited to choose an angel they liked and make a voluntary donation to the SOS Children’s Village.
We are proud of the many initiatives taken by our hotels to make a difference to the lives of those in the surrounding community.
2. ENCOURAGING INDIVIDUAL DEVELOPMENT
At the Corinthia Hotels, we believe that alongside offering charitable aid to those who need it, it is equally important to encourage their independence. Through teaching them vital skills, we hope to facilitate their integration into society, and break through their habit of being dependent on others. The Corinthia Hotel London therefore supports and fully endorses the work of the Cardinal Hume Centre, which enables individuals to gain the skills needed to overcome their poverty or homelessness. Through their noble work, they help homeless young people and vulnerable families and locals to realise and achieve their full potential. Similarly, the Corinthia Hotel St. Petersburg has helped the St. Petersburg Society of Disabled People, ‘Profession’, through organising computer classes for orphans and children with disabilities. In doing so, we encourage these individuals to progress further with their new-found skills and subsequently aim to improve their own quality of life.
3. SHAPING TOMORROW'S 'CRAFTSMEN'
Eager to preserve and perfect our ethic of the ‘Craftsmanship of Care’, we work arduously to open opportunities for young people eager to launch a career in the hospitality industry. By taking them under our wing, we hope to transform today’s apprentices into tomorrow’s craftsmen.
“To deliver caring service to our guests at the highest possible standards needs knowledge, experience, understanding and a fanatical attention to detail. These are the qualities that distinguish a true craftsman from an apprentice. To provide hospitality as we do is a timeless craft - as old, challenging and inspirational as that of being a master stone-mason, goldsmith, painter or musician.”
Alfred Pisani, Founder and Group Chairman of Corinthia Hotels
In March 2012, we formally announced the inaugural Alfred Pisani Corinthia Hotels Scholarship and the Tisch Center/Corinthia Hotels Internship and Management Training Program at the NYU School of Continuing and Professional Studies (NYU-SCPS) Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management. We annually award two $10,000 scholarships to deserving, but financially underprivileged, undergraduate students who wish to pursue a degree in Hotel and Tourism Management. Furthermore, the Tisch Center/Corinthia Hotels students are offered the opportunity to intern in one of the numerous Corinthia hotels; experiences which have proved to be invaluable to them.
In further attempts to engage with and hone the quality of the hospitality industry, Tthe Corinthia Hotel London also supports the Springboard Charity, an organisation committed to helping young people achieve their potential. Springboard endeavours to alleviate poverty by helping disadvantaged and underprivileged individuals into sustainable employment within the sectors of hospitality, leisure and tourism.
As such, we play a crucial role in creating tomorrow’s hospitality craftsmen.